There were some really interesting discussions which I was involved in for this week’s topic. Both Stuart’s and Vicky’s came across the same arguments as I did in my blog. These were mainly that social media can be a great asset to job seekers and to employers in the employment process if it is used correctly and well. This is highlighted in a video shared by Stuart:
In addition to this, we discussed the importance of developing a ‘personal brand’ which emphasises your passion and expertise (http://www.jillceleste.com/personal-branding-college-student/). A key element of this authenticity in your online profiles because otherwise it will be less genuine and at some point it will become obvious that you aren’t being authentic. This week’s topic builds upon last week’s in a really interesting way because it is possible to build a professional digital profile by either having single or multiple online identities and many students from last week’s topic discussed how they choose to have a separate personal and professional identity but I think with regards to this week’s topic it is both better and easier to have an authentic professional identity if you have a single (and professional) online identity.
In terms of my own professional digital profile a discussion with another student on my own blog post has caused me to reflect how I could be using Twitter better as a social media platform to represent and promote my ‘personal brand’. I also discussed with other students how I manage my ‘personal brand’ by keeping my Facebook profile very private and I check and manage what people who aren’t my Facebook friends see about me using this trick. Finally, following discussions with other students I thought about what tools there might be out there to help me manage my online identity and ensure what I put out there is professional.
In my research, I came across a really useful tool called Reppler which allows you to clean up your profiles across your social media accounts to ensure that you come across in a positive way. It has functions which scan a number of your social media profiles searching for inappropriate content and privacy and security risks. I looked at my own profiles and even found a retweet with a swear word in which I chose to remove.