Social media is increasingly important in recruitment and employment (University of Southampton, 2012; Jobvite, 2014; BBC, 2013; The Employable, 2014b). A recent survey by Jobvite (2014) shows that increasingly companies and graduate recruiters are using social media to advertise jobs and recruit individuals, they refer to this as ‘social recruiting
In 2014 Jobvite (2014) found that 73% of employers planned to use social networks to recruit candidates with a massive 94% using LinkedIn, 66% using Facebook and 52% using Twitter.
As social media becomes such an important source of recruiting it is not only beneficial for job seekers to be actively using social media in the application process it is steadily becoming a necessity. 79% of recruiters who have hired a candidate through social media have used LinkedIn (Jobvite, 2014). As one of the fastest growing social media networks and as a social network designed for professional use it is an important platform for applicants (BBC, 2013; Zhang, 2014; University of Southampton, 2012).
Here is a video I made on the key points to follow in building a good LinkedIn profile:
A number of sources (BBC, 2013; Zhang, 2014; Vines, 2014) argue that the best strategy is to build a clear brand across sites but that fundamentally it is important that this brand is authentic because it will be obvious at some point – even if it is after you have got the job – that you weren’t being genuine and because it may be that the authentic you is exactly what a recruiter is looking for!
The Employable (2014b) highlight that profiles beyond more traditional ones such as LinkedIn can have an important role to play. These online profiles such as a blog which show your hobbies and interests (Chatroop, 2013; The Employable, 2014b) add to the authentic representation of you online which is useful for employers to perhaps understand how you might fit into the team, which is something which was mentioned in a discussion I had with Ammaar for the previous topic (Topic 2 Post). In addition to this, they can be strategically used by applicants as they can be an opportunity to show your creativity, passion and dedication amongst other things which are all things employers might look for, even if the subject matter doesn’t seem directly relevant (Chatroop, 2013; The Employable, 2014a).
It is important to remember to maintain consistency and unity across online profiles on different social networking sites for example Twitter, LinkedIn and a blog (Monster, N.D.; BBC, 2013). The BBC (2013) video argues that this can be done through use of the same message, bio, pictures, name, handle and general branding guidelines such as the same colours (Monster, N.D.; BBC, 2013). This makes it much easier for recruiters to identify you across platforms and to see the full picture of you online in a way that has been carefully constructed by you.
BBC. (2013, December). Job hunting: How to promote yourself online [VIDEO]. Retrieved March 2016, from BBC: http://www.bbc.co.uk/news/business-25217962
Chatroop, L. (2013, October). Top 8 Hobbies to Boost Your Employability. Retrieved March 2016, from Good&Co: http://good.co/blog/2013/10/23/top-hobbies-boost-employability-skills/
Jobvite. (2014, October). 2014 Social Recruiting Survey. Retrieved March 2016, from Jobvite: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
Marr, B. (2015, June). How To Create A Killer LinkedIn Profile That Will Get You Noticed. Retrieved March 2016, from LinkedIn: https://www.linkedin.com/pulse/how-create-killer-linkedin-profile-get-you-noticed-bernard-marr
Monster. (N.D.). How do I build a professional profile? Retrieved March 2016, from Monster: http://career-advice.monster.co.uk/searching-for-jobs/career-networking/how-do-i-build-a-professional-profile/article.aspx
The Employable. (2014a, September). Which hobbies help your employability? Retrieved March 2016, from The Employable: http://www.theemployable.com/index.php/2014/09/23/hobbies-help-employability/
The Employable. (2014b, October). How blogging can help you get a job. Retrieved March 2016, from The Employable: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/
University of Southampton. (2012, August). Managing Your Digital Footprint [VIDEO]. Retrieved March 2016, from University of Southampton: http://coursecast.soton.ac.uk/Panopto/Pages/Viewer.aspx?id=2caea677-5fec-4c1a-9ad3-70320d724655
Vines, N. (2014, August). Why is it important to develop an authentic professional presence online? Retrieved March 2016, from Nick Vines: http://nickvines.co.uk/uncategorized/why-is-it-important-to-develop-an-authentic-professional-presence-online/
Zhang, L. (2014, May). The Secret to Building a LinkedIn Profile That Gets Results. Retrieved March 2016, from The Muse: https://www.themuse.com/advice/the-secret-to-building-a-linkedin-profile-that-gets-results
Images: pixabay.com – public domain, Jobvite, 2014 Social Recruiting Survey